AIA Hypnosis

HYPNOSIS INSTRUCTOR
Certification Course

.

“Hi, I’d like to welcome you as the newest instructor in training with the American International Association of Hypnosis. My name is Rene Bastarache, that’s me to the left.

You made a great decision in joining us as you will soon find out. This is a very rewarding as well as enjoyable career to be in and there is no better time to start than now.

Hypnosis has become more popular over recent years than ever before. Not only for new students who have never experienced it but even for Mental Health and Medical Professionals as a way to add to their present practice and income.

You’ll meet some of the most remarkable people ever with this new career. I have to say that I’ve loved every minute of it throughout the years.

Below you’ll find all the lessons. If you need any assistance or guidance along the way, remember that you’re not alone. We’re here and very willing to help you to succeed in your new career.

I wish you the very best of success in your future endeavors.”

Rene Bastarache, CI
Author, Instructor & Fisherman

.

Instructor Video 1 (Overview & Guide)

.

PLEASE DO THIS BEFORE GOING ANY FURTHER: Our records department needs your immediate attention. Unfortunately we do not receive your complete mailing address with your purchase so could you please send us your name and mailing address before moving on so we know who you are and where you’re from? Thanks; just click on this email admin@choosehypnosis.com and enter your name and mailing address. This keeps the office staff happy!

.

NOTE: On occasion you will find that some videos, audios, or other non required “extra” materials are exchanged for newer materials or are non-functional, deleted or just down. That is the nature of computers, servers, and the internet unfortunately. We will attempt to fix them if we can otherwise they will be left in their condition until eliminated. Thank you

Before you start this course is important to understand what it actually includes:

The majority of your tuition in purchasing this course gives you the “permission” to represent the AIA as an instructor and to teach their products. In other words; you’re buying into a complete business. That benefit alone is worth 10 times the stated tuition.

As a bonus, in addition to having permission to represent the AIA we’ve also included a training curriculum that is second to none. As a result of this course you’ll be one of the best trained and prepared Hypnosis Instructors in the industry.

In addition to the Instructor Training you’ll also receive advanced hypnosis training in many areas of hypnosis and business. The purpose for this is to broaden your knowledge so you’ll be able to assist your students with knowledge, guidance and information to answer questions and virtually any venue they may have questions in.

There are so many areas that one can specialize in upon graduation and with this training you’ll have a very good understanding of each.

This course is separated into various segments.

This First Segment is an overview and introduction in being a hypnosis instructor.

The Next Several Segments following consist of our clinical hypnosis certification training.

** If you are already certified as a hypnosis practitioner through the AIA is very important that you review these materials closely as they will be the curriculum you will be teaching your students.

** If you are not an AIA graduate already then these several segments are how you will become certified. All of our instructors (must be AIA certified hypnotherapist) before they become Instructors. After all if you don’t know our specific materials how will you know what to teach? At the conclusion of this course you’ll submit your paperwork and course tests to the home office for processing.

While you’re waiting for the processing to be complete you can continue on to your next segment of training beginning in segment five.

Segment five in addition to being a review of the hypnosis certification course we’ll begin delving into the business aspects of being an instructor including the webpage set up, marketing and working behind the scenes.

Segment six covers the format of the various methods available and teaching the certification course. Everything from ordering your student kits to organizing a training can be found here. Towards the end of this segment you’ll be given more detailed information having to do with advertising your training classes.

Tests, Agreements and Paperwork brings everything together for you as a hypnosis instructor. Here you’ll find your instructor tests, agreement and paperwork that must be submitted for you to begin teaching. You’ll find information on business organization, all the links to paperwork, forms and ordering student kits. It covers the procedure for submitting all your paperwork and completing your business marketing plan.

Keep in mind that once you’ve submitted your paperwork and are waiting for processing you can begin focusing on choosing class training dates, organizing and advertising for your first class.

Additional Training for your Personal Edification as an Instructor

Advanced Hypnosis Video Topics. You’ll find videos on a variety of popular hypnosis topics that you’ll find your students asking many questions about. Be sure to pay close attention and take notes while watching these as they’re filled with detailed content that will help you for years to come.

Making Money with Hypnosis. This is extremely important as it is the main reason people are coming to train with you. The majority of your students will be wanting to start their own practice or expand their existing business. Of course the bottom line for starting a business is to make money. This training will describe many areas of hypnosis we can make money and how to do it. You should be old to spend a good part of the day sharing ideas with them that will surely spark their interest.

I hope this introduction was helpful for you to understand how everything fits together and give you an idea of what’s coming next as your completing your training.

We at the AIA home-office look forward to working with you in the near future and wish you the very best of success.

.

Lets Get Started!

.

Introduction Video 2 (Instructor Overview & Guide)

.

Practitioner Course Lessons Begins Here:

The Practitioner Course must be completed before you can complete the Instructor Course as the Instructor course is based on the Practitioner Course. Once you feel you are prepared, simply complete the Online Test in the final lesson and submit it with your assignments as outlined in the instructions in the final lesson.

.

Welcome to:

The American School of Hypnosis

Basic and Advanced

Hypnosis Certification

Home Study Course

.
COURSE INSTRUCTIONS:

The course format below is based on our 8 Day lesson format of our Live Virtual Hypnosis Training Course.

There will also be assignments to assist your understanding. Complete the ones you can according to your time restrictions. The only assignments that are required to complete and turn into the home office for certification are to create two of your own scripts which mentioned at the end of this course. You will find a detailed outline in the manual on how to create them as well. All others assignments are for your own personal edification.

Once you’ve completed your course and feel prepared, simply complete the Online Test at the end of this course and submit it with your assignments as outlined in the instructions.

.

Ready – Set – Start your Course!

.

⇒ INTRODUCTION

.

YOUR HYPNOSIS MANUAL IS HERE!

CLICK HERE for your Hypnosis Certification Training Manual.

Much of what you’ll be learning in this manual is covered in more detail in the videos. It’s important that you read the entire manual to ensure that there’s no gaps on your training.

 

LESSONS BEGIN HERE:

.

⇒ What is Hypnosis?

Covers most of Chapter 1 in your Hypnosis Manual

• Hypnosis Pre-Test

ASSIGNMENT: Ask up to 5 people what they think hypnosis is. Write down their answers. This will show you what the understanding of the general public is and how varied their answers can be.

(This assignment is for your edification only and not to be turned into the home office.)

.

⇒ Suggestibility Tests

Covers most of Chapter 2 in your Hypnosis Manual

ASSIGNMENT: Practice all of the suggestibility tests on someone at least once to begin practicing.

You can read it the first time you try if you must, but try to do it from memory. It doesn’t have to be word perfect as long as you get the basic ideas.

(This assignment is for your edification only and not to be turned into the home office.)

.

⇒ Non-Analytical Group Hypnosis Session by Raluca

This is a Live Hypnosis Session that Raluca conducted on an Online Hypnosis Certification Class on the Zoom platform.

Get in a comfortable chair, close your eyes and follow along with her so you can see what a “non-analytical” hypnosis session is like. This will give you a great idea of how you should be doing session upon completion of this course.

.

⇒ Analytical Group Hypnosis Session by Raluca

Now you can close your eyes and let Raluca take you through an “Analytical” Session so you can see the difference for yourself.

.

⇒ Putting it all Together

Covers most of Chapter 3 in your Hypnosis Manual – Pay attention closely to this video. If you conduct your suggestibility exercises and gauge them properly by the chart shown in this video, you should be able to hypnotize virtually anyone who can understand the language.

The only reasons someone won’t be hypnotized using this method are:

1. They don’t understand your language.
2. They’re resisting you. (They very seldom do this if they’re paying for the session)
3. They don’t really want to be hypnotized. (A parent or spouse is forcing them to be hypnotized for a bad habit.)
4. You’re doing the session for free and there’s no motivation or commitment for them to change.

.

⇒ British Guard – Scripts in Manual

Covers most of Chapter 4 – 10 in your Hypnosis Manual.

ASSIGNMENT: You may begin practicing hypnosis sessions on your volunteer. It’s important to practice both the non-analytical and the analytical sessions so you can see the difference in reactions they have. Remember to do the suggestibility tests with them firsts so you know which session to do.

If you can’t find anyone to practice on; an alternative could be to record your session to yourself on a recording device and then listen to it hypnotizing yourself to see how it works for you. This way you may critique yourself to see if you’re going to fast, slow, pausing between suggestions etc.

*** Keep in mind while hypnotizing volunteers that family and friends will be the most difficult subjects you’ll ever hypnotize since they know you personally. Clients will take you more seriously and are paying for a session so it’s an entirely different motivation for them.

.

⇒ Traits of the Conscious and Sub Conscious Mind

Understanding how the mind works will help you to better understand your clients and even yourself. This is one of the most eye opening portions of the course and something you’ll be able to use and appreciate your entire life.

.

⇒ Depth levels & Brainwave States

Covers most of Chapter 11 in your Hypnosis Manual.

As a result of this video you’ll know where to bring your client to be successful in their session.

Most topics can be handled in the lower brainwave states which require little relaxation but some such as healing and recovering traumatic memories require you taking them to deeper brainwave levels.

Now you can test them to ensure thy are there before delivering the suggestions.

.

BBSS Scale	This page has detailed information on the Brainwave levels and Hypnosis Depth Scale. It will guide you to bringing your client to the proper level to hypnotize them for their desired issues.
	Hypnosis Session Guide This is a cheat-sheet with a guide to everything you need to cover in your pre-session with a client. Have a copy of it on your clipboard during a session to ensure you don’t miss a valuable step.

.

⇒ Building a Complete Session

Cheat sheet explained (See Hypnosis Sessions Guide pdf download above)

Includes:

• All the steps to conduct a hypnosis session from the initial greeting to the payment of fees.
• Forms
• Explains the mind

ASSIGNMENT: Begin creating two original hypnosis scripts with any topic of your choice. This is a required assignment that must be emailed to the Home Office before completion of your course in order to graduate and receive your certificate. This assignment will ensure that you understand how to create a script for your clients in case you need a personalized script not included in one of your script manuals.

You can email your completed scripts to: admin@choosehypnosis.com

You do not need to create the entire 5 portions of the session. Only the Script ins required. Keep in mind while creating it: What would you say to a 5 year old child to change a behavior?

.

⇒ Instant and Rapid Inductions

• Everything you’d want to know about instant and rapid inductions.
• How they’re done.
• Various types of instant inductions.

.

⇒ Stress Reduction and Your Immune System

• What stress does
• Enhancing and opening your Immune system
• Ways to eliminate stress
• Ways to strengthen the immune system

.

⇒ Healing with Hypnosis

• Healing Techniques
• Pain Management
• Subjective to objective
• Regression
• Detective Techniques
• Systematic Desensitization
• Magic Library of Change
• Wash the Pain Away
• Stimuli Replacement Worksheet
• Bridge Technique

*** Pay particular attention to DISCLAIMERS with healing clients. If you’re not a medical or mental health professional then you must inform your client in advanced and inform them to check with their doctor before delivering clinical suggestion to them for liability purposes.

 

⇒ Self-Hypnosis Methods

Here’s multiple ways to do self-hypnosis! Try several of them on yourself.

REMEMBER: All Hypnosis is Self-Hypnosis! (PS that’s on the test)

.

⇒ Smoking Cessation Programs

Our Smoking Withdrawal Method or smoking cessation is the most powerful program found anywhere. Be sure your clients follow all the rules included in the session to ensure success.

All three methods of smoking cessation are in the video.

.

⇒ The Next Generation in Hypnosis

The unique process in this video will set you apart form all other hypnotists. This is the difference between a successful session and what is being practiced elsewhere.

• Maxwell Maltz – The brains and inspiration behind the method.
• 21 Day Program
• Habit Creation

.

⇒ Miscellaneous Topics & Groups Hypnosis Process

The process and scripts in the Group Hypnosis Section are the exact ones I’ve been using for years with great success.

The Miscellaneous Sections includes all topics that did not fit other chapter categories. Lots of vital information in here!

• Post Hypnotic Suggestions
• Hypnotist Never Fails
• Dangers of Hypnosis
• Office Environment
• Intoxication and Hypnosis

.

⇒ Bringing Your Business Online

Includes:

• What do you want to do with hypnosis?
• Building Effective Webpages: Above the fold
• You can send us your webpage link if you’d like it critiqued.
• Mind maps

ASSIGNMENT: (This assignment is optional to you but very helpful to us)

What types of advertising initially attracted you to our Hypnosis Training?

As a way of constantly improving our marketing we’re always asking what drew you to us. This way we can continuously alter our adverting effectiveness by doing what works.

We’d like to ask you to please email us how you first found out about us and why you decided to take our training…

Examples:

• I say your YouTube videos.
• You were in a Google search on “Hypnosis Sessions in California”.
• I found you on Facebook first.
• I was referred to you by ???
• I purchased one of your books… etc.

Email your response to: admin@choosehypnosis.com

Thank You!

.

⇒ Functioning of a Proper Hypnosis Webpage

Webpages: Continued

• Below the fold
• Auto Responders
• Payment Portals
• Passive Income Products #1
• Online Stores

.

⇒ Passive Income Products

Passive Income Product – How to make money even when you’re not working.

• Making MP3s

.

⇒ Making Automated Money Online (additional money making opportunities)

Passive Income Product Continued.

• Writing your own books

NOTE: Have you been practicing?

By now you should have practiced the suggestibility tests, both the analytical and non-analytical sessions, and the complete preliminary pre-session form the cheat sheet. If you have been practicing then you can begin making your plans for advertising your business. If not – then practice, practice. practice!

.

⇒ Marketing – Growing Your Business

• Elevator Speech
• Circle of Influence – Getting leads for clients
• Marketing Groups
• Networking.

.

⇒ Advertising and Networking

• AIA Membership
• Advertising for a”local” business
• Networking

.

⇒ The Social Media Solution

Social Media

• YouTube Advertising – Free and Paid-for…
• Google Search Engines and others

.

⇒ Metaphysics 101

Everything you need to know to conduct metaphysics sessions for Individual and Group sessions.

.

⇒ A Group Past Life Regression Session by Raluca

Past life Regression session.

• Listen to everyone’s experiences after the session to see how they did.
• You can go into hypnosis listening to the session to experience your own journey.

.

⇒ You’ve Completed your Course – Now What???

.What To Do Now?

• Take test and send in your paperwork: https://americanschoolofhypnosis.com/hscexam-n-assignmentpage/
  • Be sure to double check the mailing address as we’ll be relocating soon.
• While waiting for your certificates to arrive; begin marketing and business building.
• Expand your knowledge by learning more and taking some additional courses. See our Online Store! https://www.choosehypnosis.com/store.htm
• Start hypnotizing clients NOW!
  • “You’ll never be perfect which is why it’s called a Hypnosis Practice, so begin practicing as soon as you can.”

.

Congratulations and Best of Success!

 .

HYPNOSIS INSTRUCTOR COURSE

CONTINUATION

If you were already certified with us then after completing your Practitioner course for review it’s now time to continue with  your Instructor Course.

If you just completed the Practitioner Course for certification then submit all your paperwork and test.  Once you have it mailed off to the home office you may continue with your Instructor Course while waiting for your certificate to arrive.

 

Introduction Video 2 (Instructor Overview & Guide)

INSTRUCTOR COURSE: SEGMENT #1

Overview

What’s in this Lesson?

• Your responsibility as an instructor
• You are an Independent Contractor
• The Home Study Advantage
• First step is to plan what you want!
• Getting a Jump Start
• Choosing class dates
• Choose company name
• Where to meet
• The 4 simple letters to always remember- WIIFM
• Begin developing your webpage
• Practice – Practice – Practice
• Learn your instructor material
• Complete your course
• Submit your paperwork
• Begin advertising

.

Your Responsibility As An Instructor:
Is to assist the students in understanding, practicing, and completing the materials within this course and ensuring that they pass the 100 question test upon completion. You will accomplish this by breaking down the materials into either a three or six day training program depending on whether you are teaching an individual or group size class which we will describe in detail in an upcoming lesson.

You’ll give them enough practice so they’re able to go through the entire process of conducting a pre-session, putting together the scripts, conducting suggestibility test and being able to deliver a live session. This will give them the confidence to be able to start a practice on their own because they have already hypnotized others at your office.

.

You’re an Independent Contractor: (Instructor)

Being an independent contractor means that this is your business and you are your own boss. You are “not” an employee of the AIA. You are required to teach our certification materials in the manner that we instruct you however you may also add your own materials in addition.

As an Independent you’ll have the privilege to charge whatever you would like for your course tuition. The average tuition being between $1200-$2000. I have however seen many instructors within our group run specials for only $800 as a way of soliciting large groups; although this is entirely up to you.

Imagine how many more students you can attract by offering such a high quality product with all the additional Association benefits for such an affordable tuition. (Not to say that this would work for everyone but the very first hypnosis certification class I taught had 17 students in attendance. I charged $799 tuition and only advertised in the local newspapers.)

Since this is your business, you even have the choice of offering your own in-home financing if you like however your students would not receive their graduation or association certificates until they have completed all of their payments. Offering the option of financing with low payments helps to attract nearly twice as many students if you have the knowledge and availability to offer such an option.

NOTE: If you don’t feel that you’re proficient or understand enough to accomplish your task, please do not begin training until you do. There’s more than enough training in this course than you’ll need but you must still appear professional and confident in your abilities in order to instill the same traits in them. If you have any shortcomings that need to be worked on please contact us if you think we can assist you.

P.S. Depending on schedule, location and number of students in attendance, we may be available to assist in teaching your class on a split basis. If this interest you contact us to discuss it “before” scheduling the class.

.

The Home Study Course Advantage to You

We at the American School of Hypnosis give our prospective students the opportunity of taking either a Home Study Course or a Three or Six-Day Live Course as well as a few other options that we will discuss soon.

The Home Study Advantage is that many students who would look elsewhere for training because they couldn’t presently afford a Live Training Course would end up taking a Home Study Course instead. Once they’ve completed the Home Study Course they obviously are vested and sold on our materials.

If for any reason at this point they feel that they would like more training, do not feel confident to start a business right away or suddenly come into some extra cash, they would have an added incentive to take a Live Training at this time. If they happen to be in your area, you would most likely be the first one they’d contact. So rather than losing clients who couldn’t afford Live Training to other schools, by offering the the Home Study Course alternative they’re still with us and there’s a good chance that many of them will also train with us for Live Training in the future.

________________________________________

1. First step is to plan what you want!
   1. Do you want to be a full time instructor?
   2. Part time?
   3. In conjunction with your hypnosis practice?
   4. On weekends and evenings around your present job?
   5. Or just when something comes your way?

Decide what you want first, then plan it. Don’t just start with no idea and wait to see what happens.

“If you fail to plan then you plan to fail.”

Take a moment to think about this concept for a moment. Everything that ever existed or does exist began as a thought first. Once they had the thought, by using their imagination they were able to devise a blueprint in their mind and then create it. There are no exceptions to this rule. The computer that you’re this lesson on was first a thought. This lesson you’re reading was first thought. The clothing you’re wearing, the chair you’re sitting in, the food you eat and even the house you live in. Everything came from a thought first. Even what you say initially begins with a thought.

This is a very brief description of the process but the reason I am bringing it up is to explain to you that unless something was thought of initially, it could not be created or exist. This always reminds me of one of my favorite saying from the movie Field of Dreams. “If you build it they will come” – Thought, always precedes the action. Therefore:

• Unless you plan in advance of how your business will be successful, it will not be.
• In order to have monthly classes, you must think about them first. They will not just happen on their own.
• Where there is no thought there are no results.

So in order to have a successful business of any kind it must be thought-out in advance.

So, getting back to my initial questions…

1. Do you want to be a full time instructor?
2. Part time?
3. In conjunction with your hypnosis practice?
4. On weekends and evenings around your present job?
5. Or just when something comes your way?

If you want to do it full time, what are the actual dates you would like to teach?

• Write them down,
• advertise them and
• send them to us so we may put them on our instructor page when you graduate.

While we’re on the subject, that is a very important step that is overlooked by so many. Throughout the years I have had the opportunity to train thousands of students to become hypnosis practitioners. One of the things I like to ask my students is why they decided to come to me rather than any of the other many schools available.

One of the main answers that keeps on coming back to me is that most of the others did not post the dates, tuition and locations of the classes on their websites.

People like to have the convenience of getting as much information as they can without having to make phone calls, e-mails or other inconvenient requests to get their questions answered.

Even on our instructor location webpage, I have found that the instructors who are the most successful are the ones that place class dates under their listings. Many clients will look through the entire listing thinking that those who don’t have dates listed must not be doing any classes rather than calling to find out.

Take the time to send in your class dates. Be confident and believe that you will have students on those dates. Advertise those dates in the newspaper and whatever other locations are successful for you and you will have students.

“If you build it they will come”

.

Getting a Jump Start

Now that you understand what your responsibilities are let’s take some time in this lesson to outline the basic process of beginning and training your class. This will just be a brief outline to get you thinking of the entire process so you can get a jump-start on things.

.

Choosing class dates

What type of schedule would you like to have? Would you like a three day, six-day or an online class?

For the three day class you obviously do not have to posts any class dates as those are scheduled when it is convenient for the student.

As for the six day class: Would you like to schedule just one, every other month or every month?

If you want to plan a successful business, you will want to schedule both short and long term goals. Many of our graduates that attended the six-day class have told me that they had been watching our webpages and class dates for as much as six months to two years. If you only placed one class dates on your calendar or on our instructor page and students are not able to attend that one due to scheduling restraints they will obviously look elsewhere for another training facility. Students tend to plan in advance so as to take advantage of the best deals for travel, hotels etc.. Even though you are advertising in your own home town, do not be surprised if you receive students from other states and even other countries. It has happened to us many times even before we were advertising on the computer.

.

Choose company name

This doesn’t have to be done now but must be completed before the end of your course. Now however would be a great time to start researching it.

.

Do you already have a company name that you would like to use?

Is there a name with a catchy title that you can use for your company name as well as a website? If this is your interest you may want to begin checking for website domain name availability in advance. You may find that your name is available however if it is a common name chances are you will have to be more creative to find a similar available domain name.

If you are interested in checking for specific domain names you can do so for free by going to this page and typing in the title you are interested in: http://hostgator.com.

.

Where to meet

Now that we have you thinking about your class dates and your company name, have you given any thought as to where you would like to hold your six-day classes? Here are a few common choices that many instructors have used in the past.

At home – If you have an office there – Many people have an office in their home. We have conducted business from our office at home many times. Depending on the size of your class that may be a great option for you. Our office is large enough that we usually hold classes there if there are five students or less. If there are more than five students we will automatically hold it at a larger location. Keep in mind that if you have registered five students or more, you would be making plenty of profit to easily afford to rent a hotel conference room or a classroom from a school or university.

At your office – Do you have an office that would be large enough to to hold a Six-Day training? If not, does your office have a conference room or is there someone within your office building who would possibly considered to an exchange of services to use their conference room?

Hotels – Hotels are a great choice but you will want to call around to find out the rates as they do differ greatly from one to the other. Many times when calling hotels they will give you a more favorable conference room rate if you agree to offer their hotel rooms to students as well as a corporate rate. Be sure to take some time discussing the many options with the sales manager of each hotel.

I’ve also found it advantageous to use the conference room for additional things during the training week such as evening Group Sessions for Smoking or Weight Loss or maybe even Group Metaphysics Programs. Keep in mind that if you are renting the room for an entire week, by using it in the evening for additional purposes such as groups you can add a substantial income without having to pay any additional money for room rental.

(If you are planning on scheduling a group sessions such as this in advance, you can advertise that there will be a group session being conducted during the week of class training to your prospective students.)

Doing this will be an additional incentive for prospective students as they get to observe something that is not part of a normal training. It would be an additional value to your program that would set you apart. These are the types of ideas as I mentioned earlier that you should keep your ears and eyes open for as you are studying the course to see what you can do to add more value to your class.

Schools / Colleges – Holding your class at a college is also a great option that will add to the overall professionalism of your program. We are presently holding our Six Day classroom training at the University of New England Medical College in Portland, Maine. To someone initially looking into attending a Hypnosis School, this would look very impressive. What do you have to do to hold your classes at a location like this? Simply called the sales office at your local college or university and ask them if they have classrooms for rent. Most colleges do. Take some time to visit the college and get a tour of the classroom to see if it would be appropriate. Many of them even include audiovisual equipment within the price and even have break rooms and cafeterias that your students may use while attending.

These are all added values that you can add into your course. You can even include a link within your personal webpage to the closest hotels and amenities in the vicinity of your class training. Some of the hotels may even supply a shuttle service from the hotel to the college and back if you request it. Can you see how this value is growing even more?
Cards, brochures and advertising – USP (more to come on this in lesson #5)

Although we have an entire upcoming lesson dedicated to advertising, it is important that you begin to think about your USP which is your unique selling points. Once you have decided on what your unique selling points actually are, you have won more than half of the battle. These unique selling points, will need to be advertised in virtually every piece of advertising you have.
Including:

* Business cards
* Brochures
* Webpages
* Sales letters
* Advertisements in newspapers, magazines or television
* Press releases
* Promo packets
or anything else that you might be using …

.

The 5 simple letters to always remember: WIIFM

This lesson alone can save you thousands and be the difference between success or complete failure in any business. There’s one thing that your prospective students will all have on the top of their minds when they are looking at any of your webpages or advertisements and that is WIIFM.

What is it?

It’s simply the acronym for: “What’s In It For ME!”

Keep this in mind when creating any of your advertisements. You may have the best training in the world, you may have more initials at the end of your name showing all of your educational accomplishments and even have the best story to tell about how you got to this place in life. While this may be very impressive to you, it actually means “absolutely nothing” to your clients. Many people while creating their webpages make the crucial mistake of advertising all of their accomplishments and what makes them so special and instructor or practitioner. This may be a great way to promote your own ego however it is not what the client is looking for. They are simply looking for how will your product or service help them. so at the beginning of each of your pages, rather than writing about yourself, be sure to include “what is in it for the client” should they decide to attend your training.

Begin developing your webpage

Let’s face in today’s day and age a webpage is in must if you would like to grow and business. While you are taking your course you can begin developing your webpage and deciding exactly how you would like it to look. Keep in mind that once you have graduated you will be placed on our online instructor locator webpage. On this page we can also put a link that would go directly to your webpage so the prospective student will be able to find you and learn more about your directly and conveniently.

Practice – Practice – Practice

Those are the three most important words and this business. The more hypnosis sessions you can have with your clients before you begin to be an instructor, the better. Keep in mind, that your students will ask you many questions about your experiences as a practitioner. The more sessions you have conducted, the easier it will be to answer these questions and even inject interesting stories about your experiences that can assist in training.

Learn your instructor material

Know your materials inside and out. With this statement, I mean your instructor materials but most importantly your materials that you received as a Hypnosis Practitioner. If you are taking this course on a monthly basis you will find that one of your lessons is completely dedicated to familiarizing yourself with the Student Course. Until you get to that lesson and whenever you have free time between lessons, I strongly suggest that you continually review the manual and any other class materials you might have until they become second nature to you. The more you understand the basic practitioner course the easier it will be to teach and more professional you will come across as an instructor. That is the main reason why each of the lessons are fairly short. Consider studying the student hypnosis practitioner course that you already graduated from as part of every single lesson.

Complete your course

This is simply referring to completing all the lessons within this Instructor Course. Be sure to complete any exercises and follow instructions as they are given to you rather than waiting till the end of the course. The more knowledge that you can have going into your first training class, the better off you will be.

Submit your paperwork

As soon as you submit your paperwork and receive your certificates you will be ready to begin teaching a first class. Between now and then be sure to have chosen your training dates and have prepared some form of advertising campaign strategy so you will be ready.

Begin advertising

I cannot stress the importance of this enough. In order to be successful in this business you must advertise. You can have the best product in the world of the most beautiful store, but if no one knows about it you will not sell anything. In this case you do have the best product available on the market today at an extremely impressive tuition. How would you going to let people know about it? Initially many people will think to themselves that they do not want to invest much money in advertising until they begin to make profit. This is the wrong way of thinking as you focus is on the lack of having money now and that’s what you will be attracting to you. The proper way of thinking is by investing money in advertising now I will bring an many clients and a large profit.

Do it now!

Do not wait to get started. I will tell you right now, straight out that this you will feel a strong temptation to prepare more and more before you get started. Why? Because it is the nature of the conscious mind to remain the same. remember from your hypnosis training that the conscious mind will do whatever it can to resist progress. After all that is the entire purpose that people enlist the use of a hypnotherapist to begin with. You all people should understand this resistance the best.
Therefore – the only way that you will be successful in beginning a new business is to “DO IT!” when is the best time to do it? “Now”.

There you have it, the secrets to success.

.

Introduction Video 4 (Instructor Overview & Guide)

Preparedness & Getting the Word Out

• Knowing Your Materials
• and Finding Your Style
• What’s in this Lesson?
• Review the Entire Video / Audio Hypnosis Course
• Marketing Jump Start
• Triple your Clients in 30 Days
• Build a Top Ranked Webpage in 60 Days
• A.I.A. Renewals and Membership
• Video Training Accompaniment

.

Review The Entire Hypnosis Course In The Previous 3 Segments

This lesson is dedicated to having you review and study the entire student Home Study Video Course. Although you will be teaching a live course there are many materials within this home study course which you’ll find helpful and teaching your class. In lesson three you will receive instruction on how to break down these classes into three day and six-day formats. Be sure to take the time to watch and listen to all the videos and audios.

“You cannot teach what you don’t know.”

The best way to be a professional instructor is to continually review your materials. Repetition creates habit, competence and expertise. So the more time you are able to spend on reviewing this course, the more successful you will be as an instructor.

** As you are reviewing the course, be sure to take notes as to how you would teach each part to your students in a live class format. Are there parts where you would use visual aids? Demonstrations? Practice? While you’re taking the course, be sure to dissect it so you know it inside and out. Remember, if there is a question your student could ask you, they most likely will. Be prepared!

.

Marketing Jump Start

Advertising will begin in later segments. Until then read the following two books to get a jump start. many of the Marketing techniques you’ll find successful in building a practice can be found in these books. They were written with the Hypnosis Practitioner and Instructors in mind.

If you have not begun a webpage, it is suggested that you start one now. The webpage manual below will give you excellent assistance in building a top ranked page. Today the internet is the main source of getting students. As a practitioner you deal with clients from your surrounding area but as an Instructor you will find that the majority of your students are not even from your home town. Many are from out of state or even country. The best way for them to find you is on a well made webpage. So get yours started now!

Triple your Clients in 30 Days	Manual
	Although these two manuals are included in your AIA certification benefits package I feel it is important to also including here as many of the techniques and methods with them down will also assist you in your instructor course as well. Be sure to read both of them so you can have plenty of ideas. Marketing – Full of ideas how to get your new business up and running in record time as well as breathing life into an existing one. Advertising – That is the key to any business if you are self employed. No advertising = now business. Learn the most successful way of advertising in today’s market. Networking – This is one of the main ways to ensure that business keeps coming in. Even when you are not working your network still is. Learn to multiply your efforts so your business can grow exponentially.
Build a Top Ranked Webpage in 60 Days	Manual
	There are many books available on how to build websites and how to optimize them for top placement, but most of them have been written years ago and are outdated in this day of constantly changing technology. This program shows you ideas that are working today and is simple enough for the average person to understand. These are the techniques that I use to get my top ranked search engine rankings.
A.I.A. Renewals and Membership	A.I.A. Association Web Page
	New AIA Patreon Page! I am including this link so you will be able to familiarize yourself with the benefits of the American International Association of Hypnosis. This will help you to explain to your students what kind of services are available to assist them upon graduation from your training facility. Be sure to tell them that once they graduate they will be receiving a one years complimentary membership with this association. Once you have submitted their registration paperwork, we will send them their membership certificate with the association as well as a link to all the information where they can enjoy their AIA materials.

Introduction Video 5 (Instructor Overview & Guide)

Class Breakdown, Information & Options

What’s in this Lesson?

• Format
• Student Kits Ordering Procedure
• What does the kit consist of?
• Order Student Kits – Link
• Instructor Manual – 3 Day Breakdown
• Instructor Manual – 6 Day Breakdown
• Student Manual – Link
• What Now?
• Options
• The Home Study Advantage
• 3 Day intensive Individual Live Certification Option
• 6 Day intensive Individual Live Certification Option
• 10 Day Class
• Evenings and Weekend Classes.
• Vacation – or – On the Road Training
• Teaching at Student Location
• Travel and Discount for Two or More People
• Live Video Conferencing / Online Teaching

.

Format

This lesson will include the entire breakdown of how to conduct and complete the Three Day and the Six-Day Courses. The first step in teaching the class is to ensure that you have your materials prepared and on hand “before” you begin. Order your Student Kits for as many students that you will be having in attendance. The next section below will explain to you what comes in a Student Kit and how to order them.

Be sure to give yourself enough time when ordering these kits to ensure that they arrive at your training location before your class starts.

Below the Student Kit section you will find your Instructor Manual. This Instruction Manual is designed strictly for the Three or Six-Day Training Class. It is important during this lesson that you open your Instructor Manual and become familiar with it. It is the main guide that you will use in teaching your certification class. It also includes how to begin the class, announcements, homework assignments, a day by day break down of what you should be covering and everything else you should need to know. Read it.

We have included a copy of the Student Manual. If you have opted to order Student Kits where you would print them on your own, you may use this pdf manual to print.

Next, there are a group of instructor videos that are designed for your assistance. These videos will show you ways that we have taught some of the more in-depth sections of the course. You will also find similar videos in the student video course we have included for you in lesson two. These may be more updated and beneficial for you as well. Be sure to take the time to review them all in order to give you a more in depth understanding of the lessons.

At the end of the student hypnosis manual is a 100 question test that they will be required to complete and pass with a minimum score of 80%. Once you have corrected the test all you need to do is enter their final score on the bottom of their intake form before you submit it to us. The test is to be used as a study guide for the students that they can keep. All we need here at the office is their score. If for any reason they did not pass the test they can retake the course again in 10 days. The time limit is merely a way to make sure that they take the time to study and reread the manual before they take the test. Obviously, anyone can take a test however we feel it is important that the student understands the material that they are learning.

Below you will also find copies of the three student forms that will be required to be sent to the home office in order for your students to be certified. Along with these three required forms the students are also required to create two original scripts during their training which must be submitted to the home office prior to being certified. Be sure to read the assignment required which are just below the required forms section.

.

Student Kits Ordering Procedure

THE STUDENT KITS MUST BE ORDERED “BEFORE” YOU BEGIN YOUR TRAINING.

.

What does the kit consist of?

1. A yellow registration form with the company embossed seal embedded in it. (This is the only registration form we will accept so do not lose them)
(Upon graduation this will be mailed to the student from the main office.)
2. A printed certificate from the AIA upon graduation
3. A printed certificate from the ASH upon graduation
4. Cover/ Welcome letter with Membership Options to continue with the AIA
5. Their right to contact us by email or phone for ongoing support

.

You have been given complete, detailed instructions on this page as to how to conduct your Six-Day Hypnosis Training Certification Class. It was designed in a simple step-by-step method to assist you in understanding what to do each day.

You’ve also been given a complete Student Home Study Certification Course to review and learn form which will give you the minimum required amount of information that your students should walk away from your classes understanding.

All this information of course is designed to be an outline or guide to assist you in training your students. We realize that you may have expertise in other areas that you can also bring into the class. You’re welcome to add to the course as a means of enhancing the students overall experience however; in order for them to be certified through the AIA they must at least have studied and understood the minimum requirements which is the information in their study manual.

Now that you have all the materials required, take the time to study everything in detail. The more effort you place on studying your materials and preparation, the more successful you’ll be as a Hypnosis Instructor.

.

Alternative Methods to Teach the Courses

Below we will describe the many options available to you to teach our certification course. It is important to realize that as an AIA Instructor you must teach our materials as the are set fourth in the training you have taken.

You may also teach additional materials as well or alter the training style, hours and even tuition as you see fit.

As long as you adhere to teaching our minimum requirements you may add to it. The only stipulations is that we can only certify our training.

If you add to your course topics such as Reiki, Hypno-birthing, NLP or Hypnotic Lap-band procedures you must certify the additional training on your own. Since we did not teach it, we cannot certify it.

If you have a training course that you have created that you feel the AIA would benefit from adding to our curriculum, let us know as we are always looking for quality courses to add to our repertoire.

The Home Study Advantage (also mentioned in Lesson 1)
We have designed the Home Study Course in a way that if they decide to take either the Three or Six-Day Training afterwards that their entire tuition for the Home Study Course will be deducted from their Live Tuition at any of our training locations worldwide.

So now if the student decides to come and see you because you are their closest location, once you deduct the cost of their Home Study Course, everything else would be your profit.

You donN’t have to buy New Student Kit from us for this student as they are ready have purchased it themselves. In other words we’ve done all of the legwork and marketing for you.

In fact they are even familiar with or “sold on” our training already! All they need is the hands-on practice and experience. So if you already have a group training class scheduled and one of these situations arises, simply have them attend with the remainder of your class and consider it additional profit. You’ll have to deduct their Home Study Course Payment tuition but it is still well worth it.

We’ve found this to be a wonderful program to increase your business. Many instructors are having Home Study Course graduates apply for their training as a result of our efforts and programs in addition to the brand-new clients they are finding on their own.

So, will you get enough Home Study Course graduates from us to make a full-time income? Definitely not! If you want to be successful in this business you will have to develop your own advertising campaign and bring in clients from your own efforts. Anything you get from our online advertising or as a result of the Home Study Courses should just be considered icing on the cake and not the main course.

3 Day intensive Individual Live Certification Option
This is designed to be a live, one on one, individual class that is accelerated due to not having to wait for other students to complete their assignments and practice. It can easily be completed in 3 days. It is acceptable to allow 2 students to attend together if they know each other and register together such as family, co workers or friends. In this case two would move along as easily as one as they know each other and most will have the same focus as each other.
It is best to have someone else in attendance with you while training so your client will have someone to practice on while you are teaching.

6 Day intensive Individual Live Certification Option
This is designed to be a live, group certification course where students cap practice on each other.
One of the AIA benefits graduates are given is that they can re attend a 6 day group at any location where they are being given world wide for free. If you have someone ask to visit your training you can use them as a subject for everyone to practice on as well. The student re-attending is re4quired to bring their own manual so it does not cost you or inconvenience you and their attendance is subject to your approval.

10 Day Class

You will find that there is enough materials within this course to increase it to a 7, 8 or even 10 day class. Six days is simply the minimum amount of time allowed to teach a group certification. You can however increase the amount of training to as many days as you deem necessary. Additional days will give your students more practice time and can also account for a higher tuition as well.

There have been some locations / states who have changed regulations on occasion to require minimum number of hours in order to be certified. You can as an Instructor change the hour requirements of your course to adhere to these requirements. As long as you do not do less that required you can add 20, 50, 100 or more hours of training time simply by adding days of practice time which is what other schools do who advertise such large hours of training.

Evenings and Weekend Classes

Six-day training classes do not need to be conducted in six consecutive days. Another option to teach the six-day class would be six consecutive Saturdays or Sundays or three consecutive weekends. This is a great option if you are advertising your course to people who are local to the training facility. By attending on the weekends your students are able to learn without having to interrupt their present full time occupation or employment. You may even want to attempt a combination of evenings and weekends that add up to the same amount of time. As you can see there is plenty of room to be creative in your training methods.

Vacation – or – On the Road Training – Throughout the years we have conducted many certification training courses in various states that we decided to travel to for vacation. Not only does the school profit pay for the vacation but it also allows the majority of the trip expenses to be tax-deductible as business expense. For several years we had conducted six-day training out of hotel conference rooms in Williamsberg Virginia, Jacksonville and Orlando, Florida where we were able to enjoy ourselves vacationing in the evenings.

Teaching at Student Location – Another training option would be to travel to the location of your students to teach if they can accumulate an agreeable amount of students to make it worth your while. Many times in a situation like this the students requesting the training would be responsible for supplying your training facility.

Travel and Discount for Two or More People – As an incentive to increase the amount of students attending a training you may want to offer a discount for two or more people attending together. In the past this option has encouraged students to attend training with their spouse, co-workers or friends. We often offered a 50% deduction off the tuition of a second student attending with them. That huge savings often times was enough of an incentive for the student to find go out and actively find someone else to attend with them so they can have a lower tuition.

Live Video Conferencing / Online Teaching – Online Video or Zoom Teleconferencing /Teachings is now allowed and approved by the Home Office “only” if you became an Instructor after January 1st. of 2021. Your classes since the are  taught on Zoom or other platforms must be recorded and kept for your safety and to be reviewed by us for quality training purposes or for you to review should it be deemed necessary. Zoom allows you to record any training on their platform by the click on one button.  It can be saved to your  computer or their platform depending on your choice and the program of theirs you choose.

The format to train on Zoom can be viewed from your Home Study course training in this course as most of that training was also recorded from the Zoom platform as well.  Contact us if you have questions…

Introduction Video 6 (Instructor Overview & Guide)

Advertising

Where are your Students Coming From?

• Triple Your Clients in 30 Days Initial Exercises
• Newspaper Advertising Samples
• Television Community Bulletin Boards
• Career Fairs/ Trade Shows & Home Shows
• Continuing Education
• Hospital Bulletin Boards
• Google & Yahoo Pay Per Click
• FaceBook Pay Per Click
• Outdoor Bulletin Boards
• Television Commercials
• Web Pages
• Success Points
• YouTube Videos
• YouTube Paid Videos

.

Triple Your Clients in 30 Days Initial Exercises

Keep in mind that you must invest time and effort in addition to income in advertising to be successful!

Although the marketing manual above “triple your clients in 30 days” is the main curriculum for this lesson, below you will find additional ideas, topics and help make so you may find useful.

.

Newspaper Advertising Samples:

Below you will find several newspaper ads that we have used throughout the past that have piqued interest and getting clients. See what kind of advertisement you can create that would be noticed in your local newspaper. In virtually any location we have conducted Hypnosis Certification classes we have found newspaper advertising to be our primary source of success.

To put it bluntly, if you want to be successful and bring in students, you must advertise and your local newspapers. Keep in mind that sometimes the largest newspaper in your location may not be the best one. In some of the larger cities we have conducted hypnosis training in such as Philadelphia, Pennsylvania and Portland, Maine, we have found that the larger newspapers had very high advertising rates. Within these cities we have found that we were able to advertise in two to three of the smaller local newspapers for the same or in some cases even a lower cost than the major paper. The best way to find out is to call the advertising manager of the local paper to see what the costs is.

Keep in mind that these type ads are should be placed in the help wanted portion of the newspaper. We would usually put them in the business, career, home or other areas of the newspaper where you see similar ads for schools or career advancement. Once again the key is to research before placing an ad.

One more important point. It is vitally important to realize whenever placing any kind of advertisement that it must include a call to action. It must in some way tell the reader what to do next. In the case of the ad directly below this, it states: call now-seating is limited! I know, this may seem corny, outdated or maybe even tacky, however it really works. That is why these techniques have stood the test of time. Any advertisement that does not have a “call to action” would be considered to a client as information rather than an advertisement. The point here is that most people when they see something that is simply information, they store it in the back of their mind or throw it away and move on. The difference is, with a call to action, most people who are interested in your proposal will do what you ask. In other words it is a “suggestion”.

Before placing an ad in your local newspaper, you may want to look at the existing ads in the section of the newspaper that you are interested in advertising in before hand. The ad below was designed with a black border as most of the other ads on the page were simple square block ads which consisted of black print on the white background of the newspaper. By having a black border around the print and a white circle as below, this ad immediately drew their eyes to it upon opening the newspaper. It was designed to stand out from the others. See what the others are doing and “be creative”.

The advertisement below is one that we had placed on the Internet as well as in a local holistic magazine that included color for the same price. Keep in mind that although color draws in the eye much more than black-and-white, that it will also includes a higher price in most newspapers. In the Internet format, the book in the ChooseHypnosis.com link below was a clickable link. If you were to put something like this in a magazine you would also have to include the telephone somewhere in the ad as well.

This next ad is just a basic black and white newspaper advertisement that was actually included to be printed this actual size. Remember, the larger the ad-the more people that will read it. Not only is it more visible but in the client’s mind they perceive you to be a larger and more reputable company. After all if you were a very small, fly-by-night company they would think that you could only afford a very small advertisement.

Even though an ad like this may look like it is expensive, it is important to realize that if you get four students as a result of such of an ad, the total cost of the advertisement will most likely be less than the cost of one students profit. It’s funny how many instructors say, “if I make large profits from my class, I will invest much more in advertising for future classes.” The problem is… if you are waiting to make a profit before making an investment you will most likely not make enough of a profit to invest in advertising. The key is to make an initial investment and a good advertising campaign which will in turn bring many additional students to reimburse you for your past advertisements and give you enough for future advertisements.

“The horse goes before the carriage as advertisement goes before the sale.”

If you compare this with a horse drawn carriage, notice that the horse must be before the carriage pulling it rather than behind the carriage pushing it. Don’t put your carriage before the horse! If you are going to build a successful business, you must do it right.

.

Television Community Bulletin Boards:

Your local cable television station may have community bulletin boards available to advertise on. These are stationary, print type ads that rotate from one announcement or advertisement to another every 15 to 20 seconds. If they are available in your area they can be inexpensive and effective. Some of these community bulletin boards even incorporate popular music in the background or are hosted by radio stations.

The advantage of these type stations is that many people who are at home because they are unemployed or seeking better income have these stations on in the background while they are doing the housework. Your ad coming up every 20 minutes to half hour may catch their attention and works as a form of covert suggestion. They are also very effective as people are channel surfing with their remote control from the higher stations to the lower ones trying to find something interesting to watch when suddenly your hypnosis ad is staring them in the face. We have been very successful with this type of advertisement for both finding students as well as hypnosis session clients for smoking cessation and weight loss especially.

.

Career Fairs/ Trade Shows & Home Shows (push both soliciting students and hypnosis sessions)

Trade shows, home shows or even career fairs can be a great addition to your campaign.
These are especially productive if you also have a hypnosis practice so you can push your hypnosis sessions as well. If you want to draw more people to your booth or kiosk, you may want to consider bringing a small television and playing a repeater type CD showing samples of hypnosis sessions, group sessions or even your hypnosis certification classes.

I have attended these in the past and found that I could create a great deal of interest by hypnotizing one of the bystanders in a live session for others walking by to observe. Another great way to stop people and get attention is by conducting random suggestibility tests with clients passing bye. To the average bystander it seems almost magical and will pique their interest in what you are doing.

After all why would a prospective student even attend a career fair? It’s because they are interested in finding a new career or employment. Obviously if they can find one that would be mentally challenging, intriguing and even enjoyable, that would be a preferred choice for them. That is exactly what you are offering.

 

Continuing Education

If you can get into teaching Continuing Ed classes at your local Adult Education Departments this can be a big boost to your business. Although they do not pay much in the way of an hourly income, they do have an excellent advertising method that gets your name into almost every house in the city they operate in.

You can offer them a group smoking cessation class, self hypnosis, past life regression or maybe even get a Hypnosis Certification Class sponsored through them if they are open to the idea. Keep an open mind about it.

By having them sponsor the class the advantages would be:

• They would advertise you in their mailers. (Which usually go out to thousands of houses)
  They would give you a place to meet if you need one.
  They already have a huge client base that trust them.

You could offer them:

• A preferred tuition rate for their patrons.
• A commission for each student in attendance.

I offered our local Adult Education $200 per student. Remember they are giving you a place to meet and free advertising. It’s worth it!

Now imagine if you could get the Adult Education Providers in about 3 or 4 cities to advertise for you? You could hold the classes at a neutral location but still give the schools their same commission. This can be easily done as the schools are registering the students and collecting the monies themselves anyway. They do not have to worry about being slighted on their fee.

Keep in mind if you are thinking of this option that it may take a few months to get it started as the schools only advertise two or three times a year. You may have to register in the Spring to be accepted for the Fall Semester. Also this should NOT be your only campaign idea. This is a good addition but don’t put all your eggs in one basket. If you get extra students form it, great! If not, you have lost nothing.

.

Hospital Bulletin Boards

Lots of medical personnel are interested in hypnosis as an addition to their present occupations. If you
can advertise in the hospitals or similar locations you may get some students that way as well. You might even want to speak to your local hospital administration or PR person to see if they would allow you to conduct a brief group orientation describing your school to their staff or possibly even conducting group smoking or stress reduction sessions for their faculty which would be a great foot in the door for future students.

.

Google Pay Per Click

* Pay per click in Google and Yahoo: Google Adwords

These pay per click advertising campaigns run very similar to the Facebook targeted ads mentioned above. The best way to learn about them is to go to their independent webpages and study them in detail. In the earlier days of the school I advertised with the Google Adwords extensively. The advantage of this is that by advertising with pay per click you can immediately be placed on page 1 of the search term results you desire. Without an option such as this, it may take you months or possibly even years to be posted on page 1 of the free section for a major search term depending on your expertise and time you decide to spend on optimizing your webpage.

Just in case you are not familiar with how the pay per click advertising works on a webpage, below is a sample of a search result page. The search term that was entered was “computer blog”. As you can see in the upper right hand corner there are 201 million results. The paid results that are there as a result of using pay per click would be the listing with the blue shaded background on the very top. they are also the two listings to the right just below the gray title words “sponsored link”. Normally if there are many people advertising for the same search term the listing where you see the two on the right would be much longer and would continue to the next page and so on after which time it would repeat.

So in the instance below, the person who bid the most per click would be the one on the very top of the page that says “create your free blog now”. The second-highest would be the one on the right that says “computer blog”, and the third would be the “IT discussion community”. On the main listing, which is the listings below the shaded blue section starting with “William computer blog” moving downwards, these are the free ads. They are the ones that are being listed simply because they have done a good job and deemed deserving to have higher rankings according to their guidelines without having to pay for it. In other words the “William computer blog” listing below must have done quite a bit of work and spent lots of time on optimizing his webpage to be listed as number one out of 201 million results for the computer blog search term. In the mean time, by using pay per click you can also be on the number one page.

.

FaceBook: Targeted Ads

Many of you probably already have a Facebook profile that you use to chat with friends, family or business associates online. FaceBook also has a great advertising program as well. It is considered a pay per click type advertisement similar to what you will find on Google Adwords or Yahoo Ads. The advantage of the FaceBook is that you have the option of targeting your ads to a specific areas such as your state or city and you can also target specific occupations. You may want to target psychologists and psychiatrists or stay-at-home moms. They give you quite a few choices. Once you have created your targeted ads, there will even be a listing to the right which will show you how many people come within that classification. If there are not enough people within the classification you can change your target to include a larger area. Another advantage to the FaceBook ads is that you can set a daily spending limit that you allow for your campaign.

Keep in mind that pay per click works exactly as it sounds. Every time someone clicks on your advertisement your account is being charged whatever you have pre-agreed to with them. These clicks can range anywhere from $.20 per click up to two dollars or more depending on how aggressive a campaign you wish to run. You will also have a dashboard available to you so you can see your campaign progressing on a daily basis and how much you are being charged.

 

Outdoor Bulletin Boards

Although bulletin boards as the one below can be an expensive form of advertising, they are a very quick way to become well known within your community. You may have seen this one below if you were traveling down Interstate 95 through the city of Philadelphia heading south towards the sports stadium. This is a 20′ x 60′ billboard. They can be designed, created, put up and maintained by the company you purchase them from.

Placing an ad on a bulletin board or buying motion television commercial spots may not bring in the immediate clients or sales that you may expect. This type of advertising is called “branding” rather than simply advertising. It is meant to place your name in the eye of the public on a constant basis. This way when someone sees other advertisements of yours such as newspaper or magazine it will be immediately linked to the billboard or television ads subconsciously and give you higher credibility than the other ads being run beside them.

Many times when I handed out a business card within the city of Philadelphia to a prospective client, upon looking at it, it would be as if you saw a light suddenly turn on behind their eyes. Then they would look at me with a smile and say, “Are you the one on the billboard?”. That is the result of branding.

.

Television Commercials

Television ads are also a form of branding as mentioned and explained in the billboard section above. Before you decide to run television ads, be sure to compare with the different stations that you may have available. You may find one much more affordable than another. These companies will create complete campaigns for you and send their marketing representatives to your office to explain them to you in detail before having to purchase anything.

.

Web-Pages

Build a Top Ranked Webpage in 60 Days

Manual

There are many books available on how to build websites and how to optimize them for top placement, but most of them have been written years ago and are outdated in this day of constantly changing technology. This program shows you ideas that are working today and is simple enough for the average person to understand. These are the techniques that I use to get my top ranked search engine rankings. Consider it the Bible of webpage design.

YouTube Videos

http://www.youtube.com/

Here is another wonderful way to set yourself apart as an authority in your field. You can’t create videos of yourself teaching different portions of your course or about hypnosis in general for the public to learn from. Your prospective clients that will be attending your training course known nothing about you at all. By seeing a YouTube video of you in action they get to see your personality, teaching style and that you are indeed a nice person rather than a sinister, evil hypnotist. It will immediately make you more reputable and give them a better feeling about you. When they attend class they will actually feel like they know you already.

You may want to do videos on the various misconceptions about hypnosis, interesting hypnosis topics, what hypnosis is, what hypnosis is not or maybe even some introductory hypnosis sessions that they can use for themselves. YouTube will give you a main page in which to place all of your videos and it even includes a place for chats at the bottom so people can ask you questions. Those followers who like your videos can even subscribe to your page so whenever you place a new video everyone on your subscription list will automatically be notified by email.

YouTube also has it’s own Pay Per Click program you may want to use once you nave videos of your own up and running.

.

YouTube Paid Video Ads

Do a Web-Search for Google Ads

 

Here’s a example of a paid video ad circled in the top right corner.

You can also have an ad or commercial on other peoples videos as you see circled over my video in the large screen.

Or you can have what’s known as a skipable or non skipable video ad in the large screen.

You choose whatever you like when you advertise your created video.  You can do this in your Google dashboard seen in the picture below.

 

This is  shot of my Google Dashboard. They’ll guide you through the process of deciding how you want to advertise, where you want to advertise, your daily budget and on and on.

.

KEY POINT – The ultimate Success of an advertising campaign rests not only on your

creativity but also on your ability to mix many of the different ideas you have learned to work simultaneously. It is important to not put all your eggs in one basket. If you invested all of your advertising in one specific venue and for some reason it didn’t work, you could soon be out of business.

EXAMPLE #1: A practitioner once spent over $1000.00 on a three day newspaper ad campaign advertising a group smoking program that was going to be available on four consecutive dates at the same location. He also spent over $600.00 for the cost of the hotel conference room to host this event. Unfortunately the newspaper placed in this well-made $1000.00 advertisement at the bottom of the Obituaries Section in the newspaper. As a result of the entire campaign the practitioner only received three clients for the entire time thereby having a loss of approximately $1500.00 not to mention the loss of four otherwise productive days of work.

EXAMPLE #2: Another graduate decided to put all of her advertising campaign money into a large picture type block at in the Yellow Pages section of her local phone book. Unfortunately she placed it at a time when Yellow Page Advertisement is not nearly as effective as it used to be in its prime. As you know, presently yellow page advertising has been almost entirely replaced by the Internet and therefore rendered virtually ineffective in most locations. As a result of this $2000.00 monthly advertisement, within approximately 6 months she had to close her office due to the lack of clients and not being able to pay her phone book advertising commitment.

In both of these cases if the same amount of money were placed in several less expensive venues, both of them would have experience more success. Three smaller advertisements in the newspaper could have brought in more than the large one as they would be placed them in different locations within the paper. Therefore if one was a bad location, possibly one of the other two or both could have brought in enough business to compensate. In the case of the yellow page ads, virtually any of the other venues discuss in this lesson would have worked better for her.

Advertising works the same as many other venues of investing or success in that you must diversify. This is why we it is called a Marketing Plan and not a Marketing Item.

While all these ideas are fresh in your mind, get to planning your successful campaign!

*** Now that you have completed your lesson, read your marketing manual and taken many notes, take the time to create your tentative marketing plan. I say the word tentative as you will have time to add to it or change it between now and the time you complete this course. Please take it seriously as this will most likely determine your degree of Success in your new career. Once you have finished it, please submit it along with your other assignments upon completion of this course.

Introduction Video 7 (Instructor Overview & Guide)

How to be the best in your industry and let others know you are…

• Be the Authority in Your Field
• Ezine Articles
• Blogs
• Online podcast
• Local Newspapers Articles or Weekly Column.
• Write an E-book
• Write a Book and either Publish or Self Publish it
• Press Releases to All Newspapers
• Creating a Marketing Plan

.

Be the Authority in Your Field

Be an author: Rather than being a practitioner that simply follows the standard procedures, be the one who wrote the procedures.

Simply being an author places you in the top 10% of your field and the mind of the client. You will be looked upon as an authority … and with this position of authority comes respect and most importantly expectancy.

Imagine the difference in mindsets between a client going to see two different medical practitioners to be cured of a serious disorders such as cancer. The first practitioner states that he had successfully performed many of the required procedures before. The second practitioner states that not only had he successfully performed many of the required procedures successfully but he had also written several articles and a book about how the procedure should be conducted. Which of the two practitioners do you feel the client would feel more comfortable with? Obviously he would feel more comfortable with the one who had written the procedures. In fact he may even feel much more optimistic about his chances than with the first practitioner. This added optimism that the client felt with the second practitioner could by itself mean the difference between success and failure.

Now that brings us to the second point. You may be saying to yourself right now, “I don’t know enough about this to write a book.” or “I’ve never written a book before and have no idea whether I can.” let me tell you from ,personal experience, that “yes” indeed you can, even if you’ve never done it before. When I first started, I was in the very same situation where I thought I would never be able to write a book no matter how hard I tried. Over the last four years I have successfully completed about 20 books to date. In fact I’ve even written a book in one day on two separate occasions. Just one of these one day wonders brought me in over $1000 in income in the first three days I put it online.

Beginning to write a book can seem somewhat scary but remember, you don’t have to start by writing a complete, published, work of art. Just as in running a marathon, you need to begin with the very first steps. Maybe you can write and online e-zine article or a weekly blog. Maybe an e-book that you can give away as a way of marketing from your webpage. Start out small and as you get going you’ll find yourself wanting to do more and more.

Knowing how you want to teach your classes and what special skills, abilities or energies you in a separate state. You must have something that you feel set you apart from the rest or that you can uniquely offer a client or you probably wouldn’t want to get into this field to begin with. What is uniquely you? Once you have determined that. Write about it!

Do you think you can write a page about it?

Do you think you can elaborate a little further and write five pages about it what is unique to your training style or what you bring to the table? If you do then you already have a worthy article to post online and even as a free report on your webpage as a way of attracting prospective students to you. Once you have completed this five-page article, congratulations, you will then be an author. You have then set yourself apart from the rest. All it takes is to complete some self-examination to see what sets you apart or what you know that others would like to know and then simply put it down on paper. That is the basis of being an author.

Let’s break this down further by speaking about some various venues that you may be interested in utilizing to elevate yourself to the top 10% of your field.

“We not only teach hypnosis, we wrote the book!”

This sentence alone on our webpage had brought in dozens of new students for training. The students may had been comparing six or seven various schools and upon reading that statement placed us on the very top of the list.

.

Ezine Articles, http://ezinearticles.com/ What Can Ezine Article Do For You?

Expert Authors & Writers are able to post their articles to be featured within their site. Their searchable database of hundreds of thousands of quality original articles allows email newsletter publishers hungry for fresh content to find articles that they can use for inclusion within their next newsletter. Another nice thing about it is that these articles include links back to your website as well. As time goes on many of your articles will be read by hundreds and maybe even thousands of readers, publishers, magazines and many others thereby accelerating the amount of links going back to your website which in turn will not only give you more credibility but will raise the ranking of your website on the search engines.

I have personally written approximately 6 Ezine articles to date but upon doing an online search for these titles will find upwards to 300 references of them from different magazines and organizations which all link back to my website. This is a wonderful way to get your name out to the public. One of the best things about it is, it’s free.

.

Blogs, http://wordpress.com/

Have you ever considered writing a blog? This can be a very effective way of getting your message heard and also setting your self apart as an authority in your field. The one I use is Word Press which is very easy for even those with limited computer savvy. There are many others out there as well if you care to do a search.

.

Online Podcast

There are also locations online that will host podcasts if you have a desire to “speak” your message rather than type it. Many clients will search through the directory of podcasts on these sites and subscribe to them. It can be as simple as sitting in front of your computer and recite or read a prepared script of what you would like to say.

.

Local Newspapers Articles or Weekly Column

If you would like to set yourself up as an authority a bit closer to home you may want to contact your local newspapers or magazines if there are any nearby and speak to them about the possibility of writing a weekly or even monthly column having to do with hypnosis or anything else you might be familiar with or an authority on.

.

Write an eBook

For those who are a little more ambitious or that simply have more of a message to share, writing an ebook would be an excellent option. People love eBooks because they can get the immediate response of reading it rather than having to wait to receive something in the mail or going to a store to pick it up. With an e-book you have an option of either selling it online or if you are interested in building a large email lists you can give it away as a free gift for those who sign up or subscribe to your newsletter. In any online business, collecting email addresses is a wonderful way to build an income.

I had heard from a successful entrepreneur a while back that if you can collect a minimum of 10,000 email addresses targeted to your field, you would have a full-time income. This had been my goal for quite awhile and since we had attained this goal I have found it to be true for us as well. Having that much of a following of people who are interested in your field can be very lucrative. Each time we come up with a new product whether it be a CD, MP3, book or even an eBook all we have to do is send out an email telling our patrons about it and magically the sales begin to arrive.

So as you can see writing an eBook has more benefit than can be seen on the surface. It will:

• Elevate you to author status.
• Can be used as a gift or give away from your webpage.
• Can be sold from your webpage.
• Gives you an immediate following of interested prospective clients.

.

Write a Book and either Publish or Self Publish it

Of course the ultimate project to get yourself in that top 10% would be to write a groundbreaking book about your process or concept of hypnosis. If it can’t be a groundbreaking book then anything that you feel the public would like to know. Even a book discussing all the misconceptions about hypnosis as a way to clarify and eliminate client fears would be a great option.

Is there something that you specialize in, in your current hypnosis practice? Possibly smoking cessation, stress reduction or study habits? … You can write a small book or guide of some sort that can help clients to prepare for the process. This book could be a wonderful handout/giveaway to begin accumulating email addresses also.

If you are interested in self-publishing your books or many other forms of print, be sure to check out this site… http://www.lulu.com/. They specialize in Self Publishing of books, eBook downloads, brochures and more. Check them out.

Also be sure to check out Kindle and Amazon for self publishing.

.

Press Releases to All Newspapers

Of all the advertising methods we used in the past probably the most lucrative and many times elusive has been press releases. What is a press release? It is a newsworthy article written by a business owner about his business that is submitted to the newspaper to be run for free.

Why would a newspaper run an article for free?

Each day or week depending on their frequency, the newspaper will print all the information they have to include in the paper however most times there is space left on with nothing to include. The way they fill these empty spaces is by going through their list of press releases that have been submitted by the public. If they find press releases that are interesting, informative and even enjoyable, they may print the article that you submitted for free.

Many times when they read your article, if they find it extremely interesting they may even call you and ask if they could run a Feature Article on you. A feature article can be anywhere from a full page to a half page article that is run on the front page of the newspaper or the front of a section such as the business section or family section. In many cases they even send their reporter and photographer out to your location to get pictures and interview you further. This of course is the ultimate in advertising and once again it is absolutely free.

Now that I’ve piqued your interest, how do you get get yourself included in a feature article or even get a free press release run? First let me start out by telling you there is no guarantee … however I have had many of my press releases run and have had at least 12 feature articles in major newspapers over the years where more than half of them were on the front page of the newspaper. Here is how I did it.

The first step is to find something of interest that you feel the public would like to know about. Keep in mind that this article must be newsworthy and not come out sounding like an advertisement. What kind of things are newsworthy that people in your area would like to know about?

Perhaps you becoming a hypnotherapist and opening an office in the local town.
Anything new that’s happening such as expansions to your business, additions, recognitions or awards.
Opening a Hypnosis Training Facility/School.
Teaching group sessions for presentations at local businesses.
Virtually anything that you would do as a hypnotherapist would be of interest to the public.

Why? Because hypnosis seems to be an intriguing subject to just about everyone. That’s one of the things that is great about being in this business, everyone seems to want to know more about it because there is so little advertised. So once you find out what it is you would like to inform the public about, write a short article, meaning one page or less describing whatever it is you would like to inform the public about. Be sure to make it interesting, exciting, informative and even intriguing if you can. Sometimes adding in interesting quotes from famous people can help as well.

Once you have completed your article you should submit it to every newspaper within your your preferred radius around your location. When I used to do this for hypnosis sessions I would send out the article to every single newspaper within a 60 mile radius figuring that clients would be willing to travel that far. That happened to include about 17 newspapers. Out of those 17 newspapers, each time I sent out a press release at least two of them would actually print it and it seemed like every other time I set out an article I would get someone printing a feature article as well.

Remember the slogan, “The squeaky wheel gets the grease.” In other words, keep on sending out press releases until someone begins to run them. Be relentless! If nothing else they’ll finally run a press release just to get you to stop sending them. Good luck.

.

One Last Word about writing books, eBooks or ezines. If you are the type of person that does not like to type or you find that your typing just cannot keep up with your thought process in order to be a good writer, then this program is for you. http://www.nuance.com/talk/.

Dragon Naturally-Speaking by Nuance

What is it?

It is known as voice recognition software. This entire webpage has been dictated using it. In fact most all of my books and even our Free Hypnosis Manual which includes over 400 pages was entirely dictated using this Dragon NaturallySpeaking program. Once you have downloaded it, all you need to do is speak clearly into the microphone connected to a headset, which is also included, and whatever you say is immediately dictated and printed on your computer screen. I have found it to be a wonderful program and a valuable timesaver as well. Although the program I am using now is called Dragon NaturallySpeaking 9, they have actually upgraded it to Dragon NaturallySpeaking 11 which is advertised to have virtually 99% accuracy. If you decide to use it, let me know how it works out for you.

.`

Creating a Marketing Plan

*** EXERCISE

Create a Marketing Plan

This exercise is to be emailed as an assignment to the home office once you have completed your course with your final exam.

While you are completing this lesson, write down all of the advertising techniques that you think would be beneficial in your area, for your business. Also jot down any ideas that come to you while reading, that jog your memory or maybe even those you had thought of doing before reading this lesson.

Once you have completely read through the Triple Your Clients in 30 Days manual and have completed this entire lesson you are to create a Marketing Plan utilizing your notes and the methods that you are interested in advertising.

This is an assignment that you must submit upon completion of your course to the home office.

You can add to it, change it and mold it as your training progresses.

PURPOSE: Obviously you are taking this course and becoming a Hypnosis Instructor because you are interested in starting a successful business. If you were not interested in being successful you would most likely not be taking this course. By creating a marketing plan and especially putting it down in writing, you have taken your first step in being a Successful Hypnosis Instructor. You have done that by creating a “plan”. If you do not have a plan then you do not know which direction to go. In other words this assignment is designed to give you direction.

“If you fail to plan, you plan to fail”

We will review your Marketing Plan once it arrives at the Home Office. Since we have done this for so many years, if we find any errors, corrections or additional items that we feel could significantly help you, we will notify you with such additions or changes. In the mean time begin your advertising campaign as so you can so as to get the ball rolling.

.

What to do Now?

Take some time now that you have completed this lesson to think about what you can do to be an authority in your field. Is there something you feel you can write an article, e-book or even published book about? Make a list of as many things as you can think of, choose the one you like the most, do whatever researching you need to do and get started now.

If you are completing this lesson on the weekly basis and you have time between now and your next lesson, take advantage of that time by working more on your marketing plan and studying your hypnosis lessons.

Introduction Video 8 (Instructor Overview & Guide)

Business Organization (Pertaining to Students)

What’s in this Lesson?

• Business Organization
• Student Assignments
• Scoring their test and registration form
• What to mail and what to email
• Process and where to send
• Pricing courses
• Explaining AIA certification process with your students
• Certificate
• We process certificates on the 1^st of each month
• AIA link to Member Benefits will come in the welcome letter
• When to order Student Kits

.

Required Student Forms & Applications

Form 1 – Student Forms and Test

 

.

Scoring their test and registration form

It is important that you score the students test and place their score on the registration form. By now you should be able to get a 100% on your hypnosis test so it would be best to take the test yourself before a class starts so you can make yourself an answer sheet for correcting them. This way you will be able to get through the correcting of teats while the students are waiting for their grade.

Please review all of their paperwork before sending them to the Home office. Pay special attention to the clarity of their name and mailing address so the certificates are spelled correctly and delivered to them without issue.

.

What to mail and what to email

As to eliminate any confusion, this is what should be mailed into the home office via postal service and what should be emailed.

Postal service:

Registration form – The Yellow embossed copy that we send you once you order the Student Kit

With test score included

AIA Assignment form – signed by the student

AIA Code of Conduct Agreement form – Signed by the student

Emailed to us: to admin@choosehypnosis.com

Two student hypnosis scripts they completed for their assignments

We will not process student paperwork until we have received the original Yellow form via postal service. We will not accept copies of it via email or fax.

.

Process and where to send

Send the forms to

American School of Hypnosis
64 Prospect St
Biddeford, Maine 04005
USA
Pricing courses

As you are an independent entrepreneur you may charge what you wish for your courses. The average within our organization being $1200. I have seen it go from $700 – $2000 as well. Keep in mind that the more you charge the more your student will appreciate the course and be serious about it. If you charge too little you may have a less than favorable quality of student that will expect discounts and special considerations for everything you do.

.

Explaining AIA certification process with your students

Please explain the process of what happens upon graduation to your students. Once you submit their paperwork it arrives at the home office and is placed on hold until the 1st of each month.

Then they are processed and certificates are printed. Within a day or two afterwards the AIA certificate along with the link to their AIA benefits are mailed directly to the student.

They will receive their certificate is a sturdy mailing tube.

The tube contains:

• The AIA Certificate
• A Welcome letter with the link to their AIA benefits and instructions how to be placed on the online AIA Practitioner listing. We do not place them on the listing automatically. They must contact us directly and request it.

.

Certificate

It is strongly suggested that you create a “diploma” of graduation from your school that you can award your student upon graduation so they have something to take home with them. Not only does it make them feel better until the receive their “certification with the AIA which make take a week or two, but the students actually expect it!

Your certificate can be as simple as a plain sheet of paper or as elaborate as ours with an embossed foil seal. It does not need to look like ours and can be a s creative as you like. You can find blank certificates online as well as office supply stores that can make it much simpler in the mean time.

.

We process certificates during the 1^st week of each month

If you are in a hurry to get the certificates to your students be sure that it arrives before the 1st of each month as that is when we process them. Please do not send paperwork to us that requires a signature in person delivery as we only go to the post office a few times a month and may miss the delivery. Also be sure your package has enough postage as it will be returned for postage due thereby making your entire process longer and more inconvenient for your student.

NOTE: Instructors from out of country submitting students registration forms: Due to the extremely high cost of postage to foreign countries all certificates for your students will be shipped back to you so you may distribute them to your graduates.

.

AIA link to Member Benefits will come in the welcome letter

The link to the AIA Hub Page will come in the Welcome letter the student will receive with their AIA certificate.

.

When to order Student Kits

Student Kits are to be ordered BEFORE you begin teaching your student. Even if you are late and don’t think your book will arrive in time before your training you MUST ordered the kit before you start. Training a student before ordering your student kit will be considered theft of services and your contract as an instructor will be terminated! This is also included in your Instructor contract.

Introduction Video 9 (Instructor Overview & Guide)

Instructor Process

Instructor Contract, Course Test, Paperwork & Submission – (Time to wrap it all up)

• AIA Instructor Contracts Review
• Instructor – Policies & Procedures –
• All instructor assignments reviewed
• List of Links
• What’s required to submit to us for your certification
• Instructor Test – Link
• Submitting the Instructor Contract – Link
• Submitting your Marketing Plan
• What to snail mail and what to email
• Send in the dates for your first class
• Advanced Hypnosis Training Videos
  
• Get started

.

List of Links

Instructor Test – Link

Instructor Registration Form & Agreement

Order Student Kits – ORDER HERE

Student Registration

.

What’s required to submit to us for your certification?

1. At the completion of your course you must submit your Tests to the Home Office and pass with a minimum score of 90%. If for any reason you do not pass the test, it can be retake in and submitted after 14 days. This ensures that you have time to study and understand the material rather than simply guessing to retake the test.
2. Submit your Instructor Contract which is also your registration form. It must have your original signature.
3. Submit your completed Marketing Campaign Plan but be sure to keep a copy for yourself and have it available during your Live Training Segment.

.

Instructor Test – Link

This is a PDF test which means you will have to print it and mail it into the home office with your assignments for correcting. Please do not take the test lightly. You must pass the test with a score of 90% or more. Since there are 50 questions, that means that you can only get 5 wrong. We feel it is imperative that you know your materials “before” you teach them to your students.

If you fail the test you can re-take it after 10 days. (In that time re-study the materials.)

You will be told any questions you get wrong and you will be required to research the proper answers and submit in writing to the home office the question number, the answer and and a paragraph or so explanation showing that you understand the answer. This will ensure that you did not just guess to get it right.

We are looking for a higher caliber instructor to represent the AIA than is currently found in the industry. By adhering to this high standard we are not only leading the field but training a more qualified student as well.

.

Submitting the Instructor Contract – Link

5. Instructor Registration Form – click on the link to download the instructor registration form. once you have read the registration form, if you will understand and are in agreement with it, sign the form, copy it and send it into the home office with your test. If you decide to e-mail the contract, be advised that it must include your original signature. If you are not able to copy and send it with your original signature that you will have to snail mail it to the office. Here is the address again you would send it to:

The American School of Hypnosis
64 Prospect St
Biddeford, ME 04005

USA

.

Submitting your Marketing Plan

Your Advertising Marketing Plan – You must send in a copy of your marketing plan which is the assignment that you were prompted to complete earlier on in your advertising lesson. This marketing plan should include all the ideas that you found intriguing and have decided to put into action as you begin your new business.

Understand that this assignment is to include the marketing ideas that you are going to do and not simply the ones that seem nice to you. The purpose of this assignment is to ensure that you are prepared to start a business and to be successful with it.

Upon reviewing your assignment, if we find that there are things we can advise you on or assist you with we will discuss them during the live training segment. We have include everything within this course for you to become successful. The only reason that someone would not be successful after completing this course is that they simply did not try. You have the tools, it’s up to you to use them.

.

What to Snail Mail (postal service) and what to Email

Both the Instructor test and the signed contract/registration form must be mailed to the main office via Postal Service.

Your Marketing Plan should be emailed so we can review it and return it to you with our suggestions.

.

Send in the dates for your first class

Once you have decided on the dates you would like to begin your first training be sure to send them to us so we may advertise them for you as well. We have many people looking at our site to see who is doing training in their area. Even if you are not sure of the dates, make a commitment and send them in and you will see your training come into place faster than if you waited to the last minute. It’s important to take that first step.

.

Get started

Once you have sent everything in to us it is not time to get the ball rolling and make sure you are ready to begin. Choose your dates, get your webpage up and running, start your advertising and you are on the way to earning a great living!

.

To your Success!

Rene Bastarache, CI

Good Luck with your Test!

Additional Training for your Edification

(Begin this section once you’re sent in all your Instructor paperwork to the Home Office)

Advanced Hypnosis Techniques &

Marketing Training Videos

Once you’re completed your Instructor Course and sent in your test and paperwork you can go through these videos while waiting for your certificates to be processed and mailed to you. They’re here to help broaden your education so you’ll have more information to answer any of our students questions should they arise about about advanced hypnosis and how to make money with all this information.

.

Complete Smoking Cessation programs from A-Z

• Individual sessions – your choices, the phone call, conducting & marketing.
• Group sessions – Several ways to do them, how to do them, ways to increase your income and marketing techniques.
• Here’s some links to excellent statistics about the smoking habit that may help you.

Children & Hypnosis

• Sleep Hypnosis Technique
• Understanding child brainwave states
• The One Minute Method.
• What most people unknowingly do to children on a daily basis that has the opposite desired and detrimental effects.

Forensic Regression

• Legal aspects
• Case studies
• About memory and amnesia
• How to conduct it?
• The interview
• Items for the hypnotists tool belt
• Wording

Healing Methods

• Understanding and dealing with pain and stress.
• Anxiety and depression alternative
• Thought precedes the Action – Creating health
• Healing levels, understanding & methods
• Why people fail.
• What you can do as a Hypnosis practitioner to facilitate health in your clients.

Covert Hypnosis

• What is covert hypnosis?
• Does it really work?
• Hypnotizing or de-hypnotizing
• Ericksonian hypnosis
• Group Frenzy
• Subliminals
• Live session

NLP Hypnosis Techniques

• What is NLP?
• NLP Presuppositions
• Modeling
• Shadowing
• Mirroring
• Pacing and Leading
• Anchoring
• Memory retention with Anchoring Exercise: Interactive
• Association Dissociation Submodality
• Swish Techniques

Analytical Subjects – No More Fear

• What are analytical clients?
• People can change from analytical to non-analytical
• It’s not a disease!
• You’re not analytical in all aspects of your life
• Easiest because:
• Change the way “you” look at analytical clients

Live session on all Analytical participants by Raluca

Total Habit Replacement Program

Learn to be 100% successful in hypnosis with the Habit Creation process.

• What is it?
• How it all started
• The research
• The Science of it
• Putting it all together…
• The old way of doing it

Self-Hypnosis Techniques

• Writing
• Reading
• Someone else read them to you
• Theater of the Imagination
• Daydreaming – focused
• Imagination Training – as in sports hypnosis
• Meditation – guided / Guided Imagery
• Prayer – mighty prayer
• Affirmations / Auto suggestion
• Pre-recorded session – CD’s or MP3s
• Create a recording of session
• Mantra with 6 points
• Subliminals
• Sleep conditioning & sleep programming

Weight Loss Hypnosis

• It’s all about self-Image
• See if you can fine their motivation
• Include self-acceptance and image
• Must be positive focus and not negative.
• Hypnosis worksheet
• Weekly challenges
• Reporting: The reporting is critical
• Weigh in each week.
• Case studies
• The best session I’ve used
• Individual sessions
• Group sessions

Cancer & Hypnosis

• Fred’s story
• Work within your real of practice
• The enemy is stress
• Remove ownership
• See your client as whole
• Placing your order
• The client ultimately heals
• Belief in you and the process
• The process
• Methods
• Red poker chip

Sports Hypnosis

• What is it?
• Who uses it?
• Examples of sports hypnosis for excellence:
• Why use it?
• What can be used for?
• How it’s used
• Drumming
• Basketball tests
• Raluca with the Olympic rower
• Philadelphia golfer

Memory

• Memories are not absolute
• Perception of Reality
• Memories Change as you Change
• Where are they stored? Alpha
• Alpha – short term
• Theta – long term and traumatic
• Regression
• Confabulation
• Planted memories
• Brainwashing
• Suggested memories
• Romantic memories
• Filling in the blanks
• Not acceptable in court
• Chronic Liars

Instant Inductions

• What are they
• Instant vs rapid induction
• How they work
• Success rate
• Must be pre-wired
• Instructions and practice in classroom
• Can be done with anybody part
• Instant induction from a hand clasp

Making Money with Hypnosis Webinar and Training

How to Make Money with Hypnosis

 

If you plan on beginning to train students immediately, be sure to order your student-kits in advanced. Once you’ve completed certification of your first student let us know so we can place your information on our active Instructor listing online.

I wish you the very best of success with your new training abilities and look forward to working with you,

Sincerely,

Rene Bastarache,
CI Author Instructor & Fisherman